This is a product mockup for my portfolio class where we are tasked to make our own product and I made an energy drink brand since at that time I was addicted to energy drink due to school works. 

​

So the first I did is look for my target audience is people are a young adult that needed energy on the go so I think 3 flavors of it Lemon, Green apple and ice mint so after that I went to research other brands and most energy drink brands have this athletic audience so I wanted to bridge the working people and the Sports audience

 

Thus I came up with the design that is trendy and sporty at the same time.